Owned
Already yours: your page, your list, your phone contacts.
Your current business map
Where Audience Accelerator fits in your business
The 6 Figure Gameplan moves through Clarity, Growth, and Freedom. Audience Accelerator sits in the middle of the Growth systems, where the outcome is Leads Every Day.
The 6 Figure Gameplan
- ClarityKnow what you are building and why.
- GrowthBuild the systems that create Leads Every Day.
- FreedomMake the business work with the life you want.
The Growth systems
- Magnetic Content SystemHelp the right people notice you.
- Audience AcceleratorHelp new people discover you through trusted access.
- Daily Lead MachineTurn discovery into a consistent daily rhythm.
Growth outcome: Leads Every Day
How every path works
The 3 steps behind every path: Borrow Trust, Value First, Invite
Every path on this page uses the same 3 steps. First you borrow trust that already exists somewhere. Then you give real value. Then you invite people over to your own space.
1. Borrow TrustShow up where your people already hang out.
2. Value FirstBe useful before you ask for anything.
3. InviteInvite them over to your own space: your list, your group, your DMs.
Every path is the same 3 steps, done in a different place. At first, people pay attention because of someone else's name, not yours yet. This page is about free ways to get noticed. It does not cover paid ads.
Before the steps
The real reason you have not started
Borrowing an audience means asking. Asking for access, for an introduction, for a seat in someone's room. For most owners that ask feels needy, so the plan stays a plan.
Marc's rule flips it. You are not asking to take anything. Every path on this page starts with giving something useful first, so by the time any ask happens, you have already been helpful. Lead with value and the ask stops feeling like begging, because it is not begging.
Audience Source Map
Your 5 audience sources: map what you already have
Do not start by imagining some huge new network. Start by looking at where people already trust you, even before you have spoken to them directly.
Where does trust already exist?
Platforms
Other people's groups and communities where your kind of people already gather.
Referrals
Happy clients and friends who would gladly introduce you.
Partners
People who serve your kind of clients and like your work.
Recurring rooms
Groups and events you keep going back to, so people see you often.
Write down your real sources now. Then pick the one place you already have the most trust, and decide where you want to send people, like your list or your DMs.
The four-path comparison
The 4 paths to new audiences
Each path borrows trust in a different way. Skim all 4 below, pick the one that fits you, then open its own page for the full playbook.
Path 01
OPP Strategy
OPP = Other People's Platforms: posting in other people's groups and communities.
Find → Post → Add → Invite
- Choose this when
- You can find relevant communities and contribute something useful consistently.
- Watch for
- Generic posts, missing room context, or borrowed attention with no direct next step.
Path 02
Referral Systems
Let a real client result create the right moment for a warm introduction.
Get them a win → Spot the wow moment → Ask → Make the intro easy → Say thanks
- Choose this when
- Clients or partners have experienced your work and a genuine positive moment exists.
- Watch for
- Asking before the relationship is ready or making the other person sell for you.
Path 03
JVs & Partnerships
Build value-first relationships that can lead to one useful collaboration.
Find your Dream 100 → Add value first → Invite the collaboration
- Choose this when
- Real relationship readiness can lead to one useful collaboration.
- Watch for
- Turning generosity into a countdown to an ask or treating relationships like a prospect list.
Path 04
Events & Communities
Keep showing up where your people gather, so they see you often.
Select your rooms first → then Connect → Qualify → Invite
- Choose this when
- You enjoy live rooms and can return to a relevant community consistently.
- Watch for
- Choosing the wrong room, leading with business, or leaving without a next conversation.
Bonus lane
Cold Outreach Scripts
For testing an offer with strangers, mainly B2B (selling to businesses). Not one of the 4 paths.
Bonus lane
The Value Trade Strategy
Book 1:1 calls without a sales pitch.
Fit reflection
How to pick your path
Look at all four paths through the same four questions. Your strongest path is the one you can explain with real evidence.
Access
Where do you already have a room, relationship, introduction, or recurring place to show up?
Trust
Where have people already seen your value, results, contribution, or follow-through?
Energy
Which path fits how you naturally like to connect and contribute?
Repeat
Could you keep doing this path for 30 days without pretending to be someone you are not?
Finish this sentence: I am choosing [path] because I have the access, the trust, the energy, and I can repeat it for 30 days.
The one-path rule
Pick one path and run it for 30 days
Pick one path. Run it for 30 days consistently before you judge it. Then decide: keep it, tweak it, or switch it.
One path
for 30 days
for 30 days
- Lock the one path that fits. Write down why it fits your real access and energy.
- Park the other 3 paths for now. None of them is wrong. They are simply not now.
- Run it for the full 30 days. Give it a real, honest try before you judge the results.
- Then decide: keep it, tweak it, or switch it. Enter the playbook for your chosen path next.
Bring them to your own space
Always move the relationship to a place you own
Borrowed access can create the first moment of trust. The next step should build a direct relationship that does not disappear when the room, event, or introduction changes.
Borrowed access
A platform, referral, partner, event, or community creates the first reason to pay attention.
Your contribution earns a clear next step
Owned relationship
Your profile, list, direct contact, useful resource, or booked conversation gives the relationship somewhere to continue.
- Name the destination before the first move. Know where a genuinely interested person can continue.
- Keep the next step useful and optional. The relationship matters more than a rushed outcome.
- Track movement, not attention alone. Look for direct connections and conversations, not just visible engagement.
Optional AI step
Optional: let AI help you pick your path
Not sure which path fits? Copy the box below and paste it into ChatGPT or Claude. It will help you decide in about 5 minutes. This is optional. If you already know your path, skip this and open your playbook.
You do not need to read it. Just copy, paste, and answer its questions.
You are my business coach. Your job: help me pick ONE way to get new people to discover my business every week. Never let me pick more than one path; if I try, push back. Be warm but direct, use plain English, no marketing jargon, and keep every message short (the final recommendation can run longer since it covers the pick, the why, the first step, and the 30-day rule). Ask me one question at a time and wait for my answer. My 4 options: 1. OPP (Other People's Platforms): I post helpful content in other people's groups and communities, then connect with people who respond. Fits when I already hang out where my kind of clients gather and I enjoy writing useful posts. 2. Referral Systems: my happy clients and friends introduce new people to me. Fits when I have past or current clients who got real results. 3. JVs (Joint Ventures) and Partnerships: I team up with people who already serve my kind of clients (joint workshops, guest teaching, interviews, shoutouts). Fits when I enjoy building friendships with fellow business owners and can help them first. 4. Events and Communities: I show up where my people gather, online groups or live events, and turn conversations into meetups. Fits when meeting people gives me energy. (Bonus lane: Cold Outreach, only if nothing above fits and I mainly sell to businesses.) Ask me, one at a time: 1. Who do I help, and with what? 2. Where do I already have access: groups I am in, happy past clients, business-owner friends, events near me? (Names help.) 3. Which option would I actually enjoy doing every single week? 4. Which one could I repeat weekly for 30 days without burning out? If any answer is vague, ask one short follow-up on that question, then move to the next. Then recommend exactly ONE path: - Use my answers as evidence, and explain why in 5 sentences or fewer. - Tie-breaks: happy past clients usually means Referral Systems. No clients yet usually means OPP or Events and Communities. Only recommend JVs if I already have real relationships to build on. If I have no clients, no groups, and no events nearby, default to OPP, easiest to start today. - If two paths look equal, pick the one with the most existing access and trust, not the most exciting one. - Give me one first step I can finish this week in under an hour. - Tell me to open that path's playbook on the page I copied this from, and to run the path for 30 days consistently before judging it, keeping the other paths parked.
One rule: AI helps you prepare. You press send, you show up, you have the real conversations.
Your next step
Do this now: one path, one first move
You can see where trust already exists. You know where you want to send people, like your list or your DMs. And you can explain why one path fits your access and energy.
The other 3 paths are parked for now, not thrown away. Your chosen playbook is open. The next move is still yours to make.
- List the 5 places you already have people. Start with the rooms and relationships you already have.
- Choose the one path that fits now. Run it for 30 days before you judge it.
- Turn borrowed trust into your own direct contact. Give each real connection a clear place to continue, like your list or your DMs.
- Use AI only if you are stuck on which path to pick. It is optional. You still show up and do the real work yourself.