AI-powered playbook: pick your path

Audience Accelerator

Choose one way for new people to find you each week without ads.

Two ways to use this playbook. Pick one.

Optional

Download the AI Implementation Toolkit
  1. Tap the button to download the file.
  2. Open your AI (ChatGPT, Claude or Gemini) and attach the file.
  3. Type "start" and send. Your AI walks you through the rest.

or

Follow the 2 steps below

Each step has a Copy box. Paste it into your AI, one step at a time.

Audience Accelerator

1Map where people already trust you
2Pick one path for 30 days

In 30 seconds

  • Use this when your own network goes quiet.
  • In 2 steps, make your Trust Map and choose one path.
  • The 4 paths are OPP (Other People's Platforms), Referral Systems, JVs & Partnerships, and Events & Communities.
  • Give something useful before you ask, then bring people to your list, group or DMs.
  • Follow your chosen path for 30 days before judging it.

How to use this page

  1. Tap Copy in each step.
  2. Paste it into your AI (ChatGPT, Claude or Gemini) and send it. Use the same chat each time.
  3. Answer its questions. Tell your AI what to change, then keep the result.

Step 1: Map where people already trust you

You get: A Trust Map of your 5 places, strongest trust and where to send new people.

Make your Trust Map

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me list where people already know or trust me, so I can see my strongest pocket of trust and decide where I want to send new people. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, and wait for my answer. No long dashes in anything I will use. Use aliases and remove identifying combinations of details for any private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are making my Trust Map: the 5 places where people already know or trust me, the one where that trust is strongest, and the one place I want to send new people. This is Step 1 of my coach Marc's Audience Accelerator. It takes 4 short questions at most. If I answer several at once, or an answer is already earlier in this chat, use it and skip that question. This box does not pick my path. The next box does that. [ROLE] You are a warm, practical coach. A good Trust Map uses only places I really have: groups I am really in, clients who really got results, people I really know. A bad map invents groups, contacts or results, or lists places I have never been. Empty places are normal and useful to see. The 5 places to look, from Marc's Audience Accelerator: Owned: already mine, such as my own profile or page on any social network, my email list, my phone or email contacts. Platforms: groups and communities run by other people, where my kind of people already gather. The name of a social network on its own is not one of these. Referrals: happy clients and friends who would gladly introduce me. Partners: people who serve my kind of clients and like my work. Recurring rooms: groups and events I keep going back to, so people see me often. STEP 1. Ask: "Who do you help, and with what?" Skip this if it is already earlier in this chat. STEP 2. Ask: "Where do people already see you, online or in person? For example your own page, an email list or your phone contacts, groups or communities you are in, and classes or events you keep going back to. Names help. Type none if nowhere yet." Sort my answer yourself into OWNED, PLATFORMS and RECURRING ROOMS. Do not ask about each of them separately. Only a named group, community or event run by someone else goes under PLATFORMS or RECURRING ROOMS. If I name only a network or channel, such as LinkedIn or email, without saying whether it is my own profile or contacts or a group someone else runs, do not ask again: write it under OWNED in my words, followed by "(to check: my own profile or contacts, or someone else's group?)". Never drop a place I named. STEP 3. Ask: "Who already likes your work? For example happy past or current clients, friends who would gladly introduce you, or people who serve your kind of clients without competing with you. Initials or nicknames are enough. Type none if no one yet." Sort my answer yourself into REFERRALS and PARTNERS. STEP 4. Ask: "When a new person becomes interested in you, where do you want to send them: your email list, your group, your DMs, a free resource, or somewhere else?" If I am not sure, do not ask again. Pick the simplest place I already have, write "(my suggestion, you can change it)" after it, and go straight to the map. RULES Use only what I tell you. Never add a group, a person, a number or a result I did not give you. If a place is empty, write "none yet" for it. If I am unsure about something, such as whether a past client would introduce me, write it down as unsure instead of asking again. Give me the map straight after STEP 4, by your fifth reply at the latest. Do not recommend a path. If I ask, tell me the next box does that. If I say stop, end without another question. Before you send the map, and again before any new version, check every line: no long dashes (use a comma or a full stop instead), complete sentences, and nothing I did not tell you. A shorter or warmer version keeps every place I named and every "to check" note. FINAL OUTPUT Give me my TRUST MAP in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box: WHO I HELP, OWNED, PLATFORMS, REFERRALS, PARTNERS, RECURRING ROOMS, MY STRONGEST TRUST, WHERE I SEND PEOPLE. Under MY STRONGEST TRUST, name the one place where people already know me best, with the reason in one line, using my own answers. Outside the box, say in one line that I can paste this map into the next box when I am ready to pick my path. Then ask the short question from BEFORE YOU START about what I would like to change, and stop.

You're done when:

You know your strongest place for trust and where you will send new people.

Why this works

Look at 5 places. Owned means your page, list and phone contacts.

Platforms are other people's groups. Referrals are happy clients and friends who could introduce you.

Partners serve similar clients and like your work. Recurring rooms are events and groups you return to.

Some places may be empty. That helps you see where to start.

Pick where trust is strongest and where new people should go.

See my example

Step 2: Pick one path for 30 days

You get: One recommended path, the reason it fits and your first step for this week.

Pick your one path

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me pick ONE path to get new people to discover my business every week, with the reason and one first step I can finish this week. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, and wait for my answer. No long dashes in anything I will use. Use aliases and remove identifying combinations of details for any private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are picking my one path from my coach Marc's Audience Accelerator. The finished pieces are my recommendation and a short path note I can take to that path's page. This box does not write posts or messages. If my Trust Map is earlier in this chat, or I paste it, use it as evidence and skip any question it already answers. You are my business coach. Your job: help me pick ONE way to get new people to discover my business every week. Never let me pick more than one path; if I try, push back. Be warm but direct, use plain English, no marketing jargon, and keep every message short (the final recommendation can run longer since it covers the pick, the why, the first step, and the 30-day rule). Ask me one question at a time and wait for my answer. My 4 options: 1. OPP (Other People's Platforms): I post helpful content in other people's groups and communities, then connect with people who respond. Fits when I already hang out where my kind of clients gather and I enjoy writing useful posts. 2. Referral Systems: my happy clients and friends introduce new people to me. Fits when I have past or current clients who got real results. 3. JVs (Joint Ventures) and Partnerships: I team up with people who already serve my kind of clients (joint workshops, guest teaching, interviews, shoutouts). Fits when I enjoy building friendships with fellow business owners and can help them first. 4. Events and Communities: I show up where my people gather, online groups or live events, and turn conversations into meetups. Fits when meeting people gives me energy. (Bonus lane: Cold Outreach, only if nothing above fits and I mainly sell to businesses.) Ask me, one at a time: 1. Who do I help, and with what? 2. Where do I already have access: groups I am in, happy past clients, business-owner friends, events near me? (Names help.) 3. Which option would I actually enjoy doing every single week? 4. Which one could I repeat weekly for 30 days without burning out? If any answer is vague, ask one short follow-up on that question, then move to the next. Then recommend exactly ONE path: - Use my answers as evidence, and explain why in 5 sentences or fewer. - Tie-breaks: happy past clients usually means Referral Systems. No clients yet usually means OPP or Events and Communities. Only recommend JVs if I already have real relationships to build on. If I have no clients, no groups, and no events nearby, default to OPP, easiest to start today. - If two paths look equal, pick the one with the most existing access and trust, not the most exciting one. - Give me one first step I can finish this week in under an hour. - Tell me to open that path's playbook on the page I copied this from, and to run the path for 30 days consistently before judging it, keeping the other paths parked. RULES Use only what I tell you. Never invent a group, client, contact or result. If I say I don't know or I am not sure, make your one follow-up a suggestion based on my answers so far, say I can change it, and move on. Give me the recommendation by your sixth reply at the latest. If I say stop, end without another question. Before you send the recommendation and the path note, and again before any new version, check every line: no long dashes (use a comma or a full stop instead), complete sentences, and nothing I did not tell you. FINAL OUTPUT After the recommendation, give me MY PATH NOTE in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box: MY PATH, WHY IT FITS, MY FIRST STEP THIS WEEK, WHERE I SEND PEOPLE. Use only my own answers. Outside the box, say in one line that I can paste this note at the start of the first box on my path's page. Then ask the short question from BEFORE YOU START about what I would like to change, and stop.

You're done when:

You have chosen one path, know why it fits and have opened its page.

Why this works

Use evidence to answer 4 questions: Access, Trust, Energy and Repeat.

Access: where can you already show up? Trust: who has seen your value, results or follow-through?

Energy: how do you enjoy connecting? Repeat: can you keep doing it for 30 days?

Happy past clients usually point to Referral Systems. If you have no clients yet, OPP or Events & Communities usually fits best.

JVs work best with real relationships. With no clients, groups or nearby events, start with OPP.

Open your path below and start its Step 1.

Want the thinking behind it?

Read first

Start where people already know or trust you. You do not need a huge new network.

Choose one path, then follow its own page. There are also 2 bonus lanes.

The 3 steps behind every path: Borrow Trust, Value First, Invite

Borrow Trust: show up where your people already gather. At first, they pay attention because of someone else's name.

Value First: be useful before you ask for anything.

Invite: bring them to your list, group or DMs.

These are free ways to get noticed. They do not cover paid ads.

Why most people never start, and the rule that flips it

Borrowing an audience means asking for access, an introduction or a place in someone's room.

My rule is to help first. Then asking stops feeling like begging.

The 4 paths, and when to choose each

OPP: share useful posts in other people's groups. Choose it when your future clients gather there and you enjoy writing.

Referral Systems: ask happy clients for introductions. Choose it when past or current clients have real results.

JVs & Partnerships: team up with people serving similar clients. Choose it when you enjoy building friendships and have relationships.

Events & Communities: return to the same rooms and invite people for coffee chats. Choose it when meeting people gives you energy.

2 bonus lanes, not paths

Cold Outreach Scripts: test an offer with strangers, mainly businesses, when you have no warm rooms.

The Value Trade Strategy: offer something valuable for 45 minutes of someone's time, booking 1:1 calls without a sales pitch.

One path for 30 days, then bring people to a place you own

Borrowed trust starts a relationship. A direct connection keeps it going when the room, event or introduction changes.

One client delayed content for a couple of years or more because leads came easily. Going out on his own made him realise he needed his own online presence.

Original examples

A client on a 1:1 coaching call: why he now needs a presence of his own
[00:03:30] Client: Okay, so after after the retreat, I realized that I really, really want to, seriously, want to go in on on content creation to build my online presence. [00:03:53] Client: Means, I mean, I really want to take a serious video to create [00:04:00] Client: content to build my online presence because for the past couple of years or more, I've been putting aside, yeah, because I didn't like to create content and things like that. [00:04:13] Client: So because leads come to me quite easy, but now that I want to get out on my own, I need to build online presence as well.

An excerpt of his own words from the call, with his name replaced by "Client". Two short lines in between, about the call connection, are left out.

The words were transcribed by machine and are shown exactly as transcribed.

What to notice

For a couple of years the leads came to him easily, so he kept putting off creating content of his own. Once he wanted to go out on his own, he realised he needed to build an online presence of his own. That is why every path on this page ends by inviting people to a place you own.

Takeaways

  • Every path uses the same 3 steps in a different place: Borrow Trust, Value First, Invite.
  • Give something useful first so asking feels natural.
  • After 30 days, keep it, tweak it or switch it.
  • Bring people to your list, group or DMs.

AI Implementation Toolkit

Download the AI Implementation Toolkit. Open your AI (ChatGPT, Claude or Gemini), attach the file, then type start and send it.

Download AI Implementation Toolkit (.md)