MASTER IMPLEMENTERS

Audience Accelerator | Supporting Toolkit

Cold Outreach Scripts

This is the bonus lane of Audience Accelerator: use it when you want to test an offer with strangers, mainly B2B, and you have no warm rooms yet. B2B means selling to businesses instead of individual consumers.

Marc's 3 real cold outreach plays, in his own words, with his actual scripts, plus how to run any of them by hand.

By Marc Teo, Master Implementers

Prefer to be guided?
01

Use it for one narrow job

One narrow job: test if strangers actually want your offer.

Cold Outreach Scripts is a supporting way to test if people actually want one offer, message, market, or delivery idea. It is not Marc's default warm DM system, a tool for messaging thousands of strangers at once, or a shortcut around real relationships. Marc has 3 real plays for this: Work for Free, Interviews, and Direct Offer. Pick whichever one fits where you are.

Use this when evidence is missing.

You need a small number of relevant B2B conversations before making a bigger decision.

Keep the purpose truthful.

Research stays research. An offer stays an offer. Do not disguise one as the other.

02

Pick one to start

The 3 cold outreach plays.

These are Marc's own plays, pulled from his JVs and Partnerships playbook and a real message he drafted with a client. Read the teaching line for each play below, then use the real script as your model.

Play 1: Work for Free

Best when you are starting out. Help someone for free to get your first foot in the door.

Play 2: Interviews

Marc's own early play. Ask to feature someone, and their audience discovers you.

Play 3: Direct Offer

Present your real offer plainly, mainly to test if people want it.

03

Play 1 of 3

Play 1: Work for Free.

This is when you help a business or creator for free to get your "first foot in the door," whether that means building a portfolio of results, growing your credibility, or making new connections. Marc recommends this if you are new or just starting out.

A real opener Marc drafted with a client in July 2026

Marc drafted this with a client in the education space. She was reaching out to a content creator to offer a free workshop for their students.

Message 1

Hi [Name]! Just wanted to say that I love your content on [their content topic]. Personally, I loved the one you shared about [specific topic] because as a mother and teacher myself, I also believe in [your teaching approach] as I am [your credibility].

Btw, I understand you must be busy, but I am writing to ask if I'm able to help your students study better, be more focused, and [specific outcome], completely for free.

In short, as I recently quit or paused my teaching role to pursue my mission of helping students become [dream outcome], I am seeking to get testimonials and feedback before I launch it properly. While I've already done it for my own students and kids to help them become [dream outcome], I'd like to conduct more study skills trainings and workshops with like-minded, aligned educators so I can help while getting better at what I do.

Message 2 (after they reply)

Great! Here're the details:

In short, I'd like to offer to conduct a 30 to 90 minute workshop (I'm flexible with timing) for your students to [dream outcome].

  • [Workshop point 1]
  • [Workshop point 2]
  • [Workshop point 3]

At the same time, I'll share with them [an additional resource].

All the content above is based on combining my 10 years of experience, being a parent, and learning. So I am pretty confident it will help students to [dream outcome].

As mentioned, happy to do it for free, but all I ask is a testimonial or feedback in return.

If you feel the above could be useful for your students, happy to jump on a quick 15 to 30 minute chat to discuss further.

Would you prefer later this week or next week to meet up at your convenience? Alternatively, happy to connect with your team member to arrange as well.

Sample: reaching out to a finance creator (verbatim from Marc's playbook)

Hi Kelvin,
I hope this email finds you well. My name is Benedict, and as a fellow finance and investment enthusiast, I've been enjoying your recent videos. In particular, your review of the best brokerage in Singapore was very helpful for me as I was already considering diversifying my brokers. Thanks to your analysis, I'm now looking at Usmart as my preferred broker!

As I really enjoy & appreciate the amount of quality content you have created, I'd love to help you reach an even wider audience in the investment and finance space.

Personally, I have an extensive experience in this area, having supported other creators like Rui Ming (>4500 Telegram subscribers) and Josh Tan (>30,000 Youtube subscribers), and have even written articles for a large investment education company (7-8 figures) with an email subscriber base of over 25,000. Personally, I was also recently awarded the title of a Top Finance Writer by Medium in 2022.

As such, I'm reaching out today to offer my support completely free of charge to potentially start a great relationship together. As my mission is to help impact-driven creators amplify their reach to help even more people, I believe we could work together to achieve great things in the long term. If you're interested, I'd be happy to chat further about how I can help you achieve your goals.

Please let me know if this sounds interesting to you, and we can arrange a quick 15-30 minute call with you or your assistant at your convenience.

Thanks in advance!
Best regards,
XXXXX

Sample: reaching out to a cafe (verbatim from Marc's playbook)

Hi XXX,
Pleased to be connected with you!

I am Heather, a food illustrator & a foodie, and just wanted to say I love your cafe's (pastries & vibes) which is why I am reaching out! I particularly liked (the sheer variety of plant decor) as (they add to the coziness of the cafe).

And so, this is why I'll writing to ask if you'd like some support on driving more traffic & therefore sales to your cafe. I'm currently doing a cafe art series where I share cafe stories and illustrate their food, and I would love to also feature you on my Instagram to share your story.

So far, I've personally done it for other established cafes like Cafe Gui, Momolato & Pantler, and I believe this feature is a unique way to attract new customers who enjoy stories and/or art.

I'm doing this completely for free, and all I need is about 10-15 mins of your time.

Would you be keen to find out more? If you are, happy to chat more to explore I can support you!

04

Play 2 of 3

Play 2: Interviews.

This is Marc's own play from early in his business. Interviews helped his brand grow fast, because featuring someone means their audience discovers you too.

Marc's interview-ask script (verbatim from his playbook)

Hey XXX, hope all has been well!

Just wanted to say I've been following you for the past 6 months on Facebook, and I have picked up so many valuable insights on digital marketing since then.

I particularly liked your post on focusing on the strategy you enjoy the most, which really helped me to feel better about not doing 3-day workshops or conducting weekly webinars with the same topic anymore; they were working but I just didn't feel aligned doing them all the time!

Anyway, I understand you must be busy, but I'm writing this because I wanted to ask if I could feature you on my interview series?

Currently, I have interviewed about 30+ amazing guests including Melvin Soh & Stuart Tan, and we have about 2000+ subscribers so far.

Personally, I am doing this because I love that you stand for helping entrepreneurs to design their business around their lives instead of the other way round, and I want to do my part to help aspiring/early stage entrepreneurs to not only make more money, but to be happy & fulfilled too.

The interview will just take about 30-45 minutes long, and I'll share with you the questions & further details beforehand as well.

If you are keen or would like more details, perhaps you could connect me with your VA to share your convenient timings, or feel free to let me know if you have any questions as well?

Either way, thanks so much again, and have a great week ahead!

05

Play 3 of 3

Play 3: Direct Offer.

This is when you present your real offer plainly. Expect about 5 to 10 replies for every 50 cold messages you send, even with a great message. People are skeptical and busy, and messages to people who already know and trust you will do better than this. The most important part of a Direct Offer message is having a clear, attractive offer with a strong guarantee behind it.

Marc's own note: his company does not focus on cold outreach as its main method. This is the sample he would use if he did, so adapt it to your own business. He prefers sending personalised messages himself, or through a VA, because he would rather focus on his ideal clients than send the same message to everyone. Both approaches can work, but personalised messages are what he recommends. If you plan to send messages through mass email software, a more direct style exists for that context. This page focuses on personal, human-sent messages.

Marc's Direct Offer script (swap the bracketed parts for your own real details)

Subject line: Proposal for (Company Name) to (Dream Outcome) (Risk-Free)

Hi ____,
Pleased to be connected here. My name is Marc and my company specialises in helping coaches, consultants & service providers to grow their business & sales in 90 days or less without running ads & using content. We have been in the space for the past 4 years and have helped our portfolio companies generate ~$5M in total.

I am reaching out because as we want to collect even more case studies for a new strategy my clients & I have been using with pretty promising results, I wanted to ask if you'd like us to help you grow your sales & business and you only pay if you see results?

For context, this strategy alone has helped us to:

  • Make it VERY easy for potential customers & new people to sign up
  • Generate more subscribers & leads w/o having to create anything yet
  • Lead to more workshop participants, 1:1 calls & clients
  • Gather more data & research of your ideal audience including what challenges they have, goals, etc.
  • Make it extremely easy for your affiliates/referral partners to find new clients for you too
  • Worst case, you add value for your current audience while collecting data about how to serve them better too

Some of my clients have generated about 5-figures in less than 2 months, on track to closing a $30K deal, getting more customers/clients, more leads etc (even those who're starting completely from scratch).

Anyway, if you'll like, happy to hop on a quick call to share exactly how we do it and you can potentially launch it for your own audience as well (for free).

If you are, simply reply 'yes' & I'll send you more details.

Thanks in advance, and have an amazing week ahead!
- Marc

06

Turn any play into real sends

3 steps to run any play by hand.

Whichever play you pick, the send process is the same. AI can help you prepare. You make every real move yourself.

Build a small shortlistPick 5 to 10 real contacts who fit your chosen play. You supply every name and reason yourself.
Personalise every lineUse only facts you can verify about each person. The 6 building blocks below show you how.
Send by hand, then log itSend personally, record what happens, and keep the 30-day rule in mind before you judge results.
Contact 01Verified context and a truthful relevance reason.
Contact 02Verified context and a truthful relevance reason.
Contact 03Verified context and a truthful relevance reason.
Contact 04Verified context and a truthful relevance reason.
Contact 05Verified context and a truthful relevance reason.

AI prepares the private work.

It organises client-supplied context, asks questions, sharpens drafts, and helps keep the evidence tidy.

You own the real-world action.

You choose the contacts, review the words, send personally, handle replies, and make the final decision.

Record the response or silence.
Keep exact reported language separate.
Add your interpretation after the facts.
Choose one keep, change, or stop decision.
07

Write your own, from scratch

The 6 building blocks behind every script.

Every play above uses the same 6 building blocks. Use them to build a brand new script for your own situation, in your own words.

Introduction & Personalised ConnectionSay hello, tell them who you are in one line, and show you already know something about them."I've been following you for the past 6 months, and I have picked up so many valuable insights on (topic) since then. I particularly liked your article/post on (title), which really helped me to (benefit)..."
AskMake the one clear ask, in a single sentence. No dancing around it."You'd like us to help you (achieve dream outcome) and you only pay if you see results?" (Marc's own note: this is the version built for cold outreach.)
Context & DetailsExplain why you're reaching out and what happens next, so there is no confusion."In the coming years, I want to provide even greater impact & value via my business for the (industry) space. Given your experience & expertise in this area, I'd love to seek your insights and thoughts!"
CredibilityShare a real result or number, so they know you are not making this up."Currently, I have personally done it for companies/brands such as _____ & _____, and have also generated more than (add any credible numbers & accomplishments etc) as well."
Acknowledge & BenefitName the doubt they are probably feeling, then say exactly what is in it for them."I understand you are busy and probably have other things on your mind, which is why I'd like to do it completely for free without having you pay a single cent."
CTA & Sign OffTell them exactly how to reply, then end on a warm note."If you're keen to find out more, simply reply 'yes' to this email and I'll send you more details so you can make a better decision after. Thanks in advance, and have an amazing week ahead."

Keep the whole play in view

The recap: small, relevant, personal, human-sent.

Pick one play that fits where you are.
Personalise every message with real, verified facts.
Run it for 30 days consistently before you judge it. Then decide: keep it, tweak it, or switch it.