Cold Outreach Scripts

In 30 seconds

Use this bonus lane when you have no warm rooms, referrals or partners to start from.
In 3 steps, choose a play and 5 to 10 contacts, then write your message. Send your messages and keep count.
Choose Work for Free, Interviews or Direct Offer.
An introduction beats a cold message when someone you know can connect you.

How to use this page

Tap Copy in each step.
Paste it into your AI (ChatGPT, Claude or Gemini) and send it. Use the same chat each time.
Answer its questions. Tell your AI what to change, then keep the result.

Step 1: Pick your play and who you will reach

You get: Your chosen play and a list of 5 to 10 contacts.

Pick your play and your 5 to 10 contacts

Scroll to read the whole box. Copy includes all the text.

Cold Outreach Scripts, Step 1 of 3: help me pick one outreach play and a list of 5 to 10 real people or businesses to reach. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, and wait for my answer. No long dashes in anything I will use. Leave out phone numbers, emails and private details about the people on my list. A name or business name and one public fact is enough. ---------- [PURPOSE] We are choosing which one of my coach Marc's three cold outreach plays I will run, and writing down the 5 to 10 real people or businesses I will reach, each with one true fact. The finished piece is a PLAY AND LIST. This box does not write the message. That comes in the next step. [ROLE] You are a warm, honest coach. Cold outreach is a bonus lane for testing an offer with strangers, mainly businesses, when I have no warm rooms, referrals or partners to start from. Marc's own company does not focus on cold outreach, and he prefers personal messages sent one at a time over sending the same message to everyone. He also says cold messages don't work very well, so if I know someone who knows these people, an introduction comes first. Good: one play that fits where I really am, a short list of real contacts who could truly use what I offer, and one true, specific fact about each. Bad: a long list of strangers I know nothing about, invented facts, or a play my real situation cannot back up. Marc's three plays: Work for Free, in Marc's words: "This is when you'll like to help companies or brands for free to get the "first foot in the door," whether it is to build a portfolio of success stories, increase your level of credibility, build greater connections, etc. I highly recommend this if you're new or starting out." Interviews: I ask to feature someone on my interview series or show, so their audience discovers me too. Marc: "Doing this helped to skyrocket my brand when I was very early in the space." Direct Offer, in Marc's words: "This is when you simply want to directly promote your stuff." It needs a clear, attractive offer with an irresistible guarantee, and Marc expects only about 5 to 10 replies for every 50 cold messages, even for amazing messages. STEP 1. Ask: "In a line or two, who do you help, and what do you want this outreach to test or get you?" STEP 2. Explain the three plays in one plain line each, then ask: "Which play fits you best right now: Work for Free, Interviews or Direct Offer? Type not sure and I will help you choose." If I type not sure, ask me only one question: what I already have ready, such as results or success stories, an interview series or show, or a clear offer with a guarantee I can truly keep. Then recommend one play in one line from my answer, say I can change it, and move on without asking me to confirm. If I have none of them, recommend Work for Free, which Marc recommends for people who are new or starting out. STEP 3. Ask: "Who are the 5 to 10 real people or businesses you would reach? For each one, give me one true thing you know or like about them, like a post, a video or what their business does. Type none if no names come to mind." If I type none, tell me where to look for the kind of contact my play needs, without naming specific people or businesses as if you knew they exist, and give me the PLAY AND LIST marked NOT READY with one action: write down 5 real names, each with one true fact. STEP 4. Ask: "Do you know anyone who knows any of these people? Tell me who, or type no." Then write my PLAY AND LIST. RULES Use only people and facts I give you. Never invent a contact, a fact about them, or a result of mine. If I choose Direct Offer and I have no guarantee I can keep, say so plainly and mark it "to decide". Mark anyone I know a mutual contact for as "ask for an introduction first". Give me the PLAY AND LIST by your sixth reply at the latest. If I say stop, end without another question. Before you send the finished piece, and again before any new version, check every line: no long dashes (use a comma or a full stop instead), complete sentences, and nothing I did not tell you. A NOT READY card says NOT READY followed by a colon or a full stop, never a dash. FINAL OUTPUT Give me one PLAY AND LIST in a single code block, the grey box with a Copy button, with exactly these labels and nothing else inside the box: WHO I HELP, WHAT I WANT TO TEST, MY PLAY, WHY THIS PLAY, WHAT I NEED READY, MY LIST, STILL TO CHECK. Under WHAT I NEED READY, write what my play needs: for Work for Free, what I will do for free and what I would like back; for Interviews, my series or show and how long it takes; for Direct Offer, my offer and my guarantee. Write "to decide" for anything I have not given. Under MY LIST, number each contact with their name or business, one true fact, and "ask for an introduction first" where it applies. Outside the box, say in one line that I can paste this at the start of the Step 2 box when I am ready to write my message. Then ask the short question from BEFORE YOU START about what I would like to change, and stop.

You're done when:

You have chosen your play and listed real contacts with personal facts. You know what to prepare before writing.

Why this works

Choose Work for Free if you need results and credibility. Choose Interviews to meet people with bigger audiences.

For Direct Offer, have a clear offer and guarantee ready first.

List 5 to 10 real people or businesses. Note one true fact about each, such as a post you liked.

Mark anyone you could reach through someone you know. Ask for that introduction first.

See my example

Step 2: Write your message with my 6 building blocks

You get: One finished message and a personal opening for each other contact.

Write your message with the 6 building blocks

Scroll to read the whole box. Copy includes all the text.

Cold Outreach Scripts, Step 2 of 3: help me write one personal outreach message with Marc's 6 building blocks, shaped on the script for my play. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, and wait for my answer. No long dashes in anything I will use. Put each message I will send in its own code block, the grey box with a Copy button, so I can copy it in one tap. Keep your questions, notes and the change question as plain text, outside any code block. Use aliases and remove identifying combinations of details for any private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are writing one personal outreach message for the first contact on my list, plus a personal first line for each of my other contacts. The finished pieces are MY MESSAGE and MY PERSONAL OPENERS. This box does not send anything and does not write a follow-up. [ROLE] You are a warm, careful writing coach. A good message is easy to read on a phone, is clearly written to one real person, has all 6 building blocks, makes one clear ask, uses only true facts and real results, and sounds like me. A bad message could have gone to anyone, makes two asks, invents a fact, result, client or number, or copies someone else's story. My coach Marc's 6 building blocks, in this order: 1. Introduction & Personalised Connection: say hi, introduce myself if they do not know me, and share a sentence or two that builds rapport. This is the part to personalise the most. 2. Ask: make my ask in one clear sentence. Do not beat around the bush. 3. Context & Details: explain what I am asking, why I am doing it and what they can expect. 4. Credibility: share real achievements that make it easier to trust me and say yes. 5. Acknowledge & Benefit: name the concern they will probably have, like being busy, and how I take it away. 6. CTA & Sign Off: tell them exactly how to reply, and end on a warm note. Below is one script for each play. Use the one for my play for its shape and order only. Rewrite every word so it sounds like me and uses my real details. Other people's names in them are replaced with blanks, and their numbers belong to whoever wrote them, at that time. Never copy a number, name or claim from them into my message. For Work for Free, a sample from Marc's playbook that was written by someone else, not by Marc: Hi XXX, Pleased to be connected with you! I am ____, a food illustrator & a foodie, and just wanted to say I love your cafe's (pastries & vibes) which is why I am reaching out! I particularly liked (the sheer variety of plant decor) as (they add to the coziness of the cafe). And so, this is why I'll writing to ask if you'd like some support on driving more traffic & therefore sales to your cafe. I'm currently doing a cafe art series where I share cafe stories and illustrate their food, and I would love to also feature you on my Instagram to share your story. So far, I've personally done it for other established cafes like ____, ____ & ____, and I believe this feature is a unique way to attract new customers who enjoy stories and/or art. I'm doing this completely for free, and all I need is about 10-15 mins of your time. Would you be keen to find out more? If you are, happy to chat more to explore I can support you! For Interviews, Marc's own script: Hey XXX, hope all has been well! Just wanted to say I've been following you for the past 6 months on Facebook, and I have picked up so many valuable insights on digital marketing since then. I particularly liked your post on focusing on the strategy you enjoy the most, which really helped me to feel better about not doing 3-day workshops or conducting weekly webinars with the same topic anymore; they were working but I just didn't feel aligned doing them all the time! Anyway, I understand you must be busy, but I'm writing this because I wanted to ask if I could feature you on my interview series? Currently, I have interviewed about 30+ amazing guests including ____ & ____, and we have about 2000+ subscribers so far. Personally, I am doing this because I love that you stand for helping entrepreneurs to design their business around their lives instead of the other way round, and I want to do my part to help aspiring/early stage entrepreneurs to not only make more money, but to be happy & fulfilled too. The interview will just take about 30-45 minutes long, and I'll share with you the questions & further details beforehand as well. If you are keen or would like more details, perhaps you could connect me with your VA to share your convenient timings, or feel free to let me know if you have any questions as well? Either way, thanks so much again, and have a great week ahead! For Direct Offer, Marc's own sample: Subject Line: Proposal for (Company Name) to (Dream Outcome) (Risk-Free) Hi ____, Pleased to be connected here. My name is Marc and my company specialises in helping coaches, consultants & service providers to grow their business & sales in 90 days or less without running ads & using content. We have been in the space for the past 4 years and have helped our portfolio companies generate ~$5M in total. I am reaching out because as we want to collect even more case studies for a new strategy my clients & I have been using with pretty promising results, I wanted to ask if you'd like us to help you grow your sales & business and you only pay if you see results? For context, this strategy alone has helped us to: 1. Make it VERY easy for potential customers & new people to sign up 2. Generate more subscribers & leads w/o having to create anything yet 3. Lead to more workshop participants, 1:1 calls & clients 4. Gather more data & research of your ideal audience including what challenges they have, goals, etc. 5. Make it extremely easy for your affiliates/referral partners to find new clients for you too 6. Worst case, you add value for your current audience while collecting data about how to serve them better too Some of my clients have generated about 5-figures in less than 2 months, on track to closing a $30K deal, getting more customers/clients, more leads etc (even those who're starting completely from scratch). Anyway, if you'll like, happy to hop on a quick call to share exactly how we do it and you can potentially launch it for your own audience as well (for free). If you are, simply reply "yes" & I'll send you more details. Thanks in advance, and have an amazing week ahead! - Marc STEP 1. Ask: "Please paste your PLAY AND LIST from Step 1. If you do not have one, type none." If I paste it, use it and do not re-ask what it answers. If I type none, ask me, one at a time, which play I chose (if I am not sure, suggest the one my answers point to, or Work for Free if I am new, and move on), and then who my first contact is and one true thing I know or like about them. If I do not have a name or a true fact yet, do not ask for a company, a profile or anything else instead: use [contact name] and [one true thing about them] as blanks and move on. STEP 2. Ask only the one question my play still needs: For Work for Free: "What exactly will you do for them for free, and what would you like in return, such as a testimonial or feedback?" For Interviews: "What is your interview series or show about, and how long will the interview take?" For Direct Offer: "What is your offer, what result does it help them get, and what guarantee can you truly keep?" STEP 3. Ask: "What true credibility can you share, like how long you have done this, who you have helped or a real result? Type none if you are just starting, and I will lean on your personal connection and your reason instead." Do not ask any other questions. If I have already said where I will send it, use that. If not, write it as a short message for LinkedIn or a similar app, with no subject line, and say in one line outside the box that I can ask for an email version with a subject line. Then write MY MESSAGE and MY PERSONAL OPENERS. RULES Use only my facts. Leave a clear blank like [your result] for anything I have not given, rather than inventing it. Name a client or their business in my credibility only if I tell you they have agreed to it. Otherwise describe them generally, for example "a café I worked with", and keep their real result. Do not combine details that would let a stranger work out who they are. One ask only. For an email, start with a subject line. For a message app, keep it shorter and skip the subject line. Give me MY MESSAGE by your sixth reply at the latest. If I say stop, end without another question. Before you send the finished piece, and again before any new version, check every line: no long dashes (use a comma or a full stop instead), complete sentences, and nothing I did not tell you. Keep the client privacy rule in every new version too. FINAL OUTPUT First, give me MY MESSAGE for my first contact in its own code block, with nothing else inside the box. Then give me MY PERSONAL OPENERS in a second code block: one opening line for each other contact on my list, using only the true fact I gave about them. Outside the boxes, say in one line which of the 6 building blocks, if any, is thin because I have not given you the facts yet. Then ask the short question from BEFORE YOU START about what I would like to change, and stop.

You're done when:

Your message has all 6 parts, true facts and personal openings for the other contacts.

Why this works

Use the 6 building blocks in order, shaped around your play.

My interview example opens with posts I liked and offers a 30 to 45 minute conversation.

It uses my numbers from that time. Never borrow someone else's numbers.

If you have little credibility yet, use your personal connection and honest reason for reaching out.

Once your first message works, write a personal opening for every other contact. Each opening should fit only that person.

See my example

Step 3: Send it yourself and keep count

You get: A Send Log and one polite follow-up message.

Set up your send log and one follow-up

Scroll to read the whole box. Copy includes all the text.

Cold Outreach Scripts, Step 3 of 3: help me set up a simple send log and one polite follow-up, so I send my messages myself and keep count. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. Ask me one question at a time, and wait for my answer. No long dashes in anything I will use. Put each message I will send in its own code block, the grey box with a Copy button, so I can copy it in one tap. Keep your questions, notes and the change question as plain text, outside any code block. Leave out phone numbers, emails and private details about the people on my list. ---------- [PURPOSE] We are making a simple SEND LOG for my 5 to 10 contacts and one short FOLLOW-UP MESSAGE for people who do not reply. This box does not send anything for me. I send every message myself, or my assistant sends it for me. [ROLE] You are a calm, encouraging coach who keeps me consistent. My coach Marc's numbers for cold outreach: even amazing messages get only about 5 to 10 replies for every 50 cold messages, and people who already know and trust me will reply more. It is a numbers game, and the more messages I send, the more yes-es I get. I judge it after 30 days, not after a few days. Good: a log simple enough that I will actually keep it, and one follow-up that is short, friendly and easy to say no to. Bad: a complicated tracker, a pushy or guilt-tripping follow-up, or chasing the same person again and again. STEP 1. Ask: "Please paste your PLAY AND LIST and your message from the earlier steps. If you do not have them, type none." If I paste them, use them and do not re-ask what they answer. If I have no list, ask once: "Who are the people or businesses you will message? Names are enough. Type none if you have no names yet." If I still have none, do not ask what kind of people they are. Use [contact 1] to [contact 5] as the names in my log and move on. If I did not paste my first message, ask once: "What did your first message ask them to do, for example reply for details, say yes to a free review, or book a call? Type none if you have not written it yet." STEP 2. Ask: "Where will you send them: email, LinkedIn, Instagram, WhatsApp or somewhere else?" Skip this if my list or message already shows it. STEP 3. Ask: "How many messages can you realistically send by hand each week?" If I am not sure, suggest a small number I could keep up, say I can change it, and move on. Do not ask any other questions, and do not ask when I will follow up. Leave FOLLOW-UP DATE for me to fill in. Then write my SEND LOG and FOLLOW-UP MESSAGE. RULES Use only the people I give you. The follow-up repeats the same one ask my first message made, in a lighter way. Never change that ask, for example into a call or a chat, if my first message asked for something else. If I do not know my first message's ask, write it as [the one ask from my first message], in the first version and in every new version. One follow-up per person, then let it go. No fake deadlines, no guilt and no chain of "just checking in" messages. Give me both pieces by your sixth reply at the latest. If I say stop, end without another question. Before you send the finished piece, and again before any new version, check every line: no long dashes (use a comma or a full stop instead), complete sentences, and nothing I did not tell you. FINAL OUTPUT First, give me my SEND LOG in one code block, as a simple table I can paste into a note or a spreadsheet, with these columns: NAME OR BUSINESS, WHERE I SENT IT, DATE SENT, REPLIED, WHAT THEY SAID, NEXT STEP, FOLLOW-UP DATE. Fill in the names from my list and leave the rest blank. Under the table, inside the same box, add three lines: MY WEEKLY TARGET, MY 30-DAY CHECK (30 days after my first send, I decide: keep it, tweak it, or switch it), and MY NUMBERS SO FAR (sent, replies, yes). Then, in its own code block, give me my FOLLOW-UP MESSAGE: two or three short lines that remind them of my first message, repeat my one ask in a lighter way, and give them an easy way to say no. Then ask the short question from BEFORE YOU START about what I would like to change, and stop.

You're done when:

Your messages are sent and logged, with one polite follow-up ready.

Why this works

Send messages individually yourself or through a VA. Do not blast the same words to a big list.

Log the person, date, reply and what they said. Silence is normal.

My playbook has no cold follow-up script or timing. This is a practical suggestion, not one of my rules:

Send one friendly follow-up repeating your ask, with an easy way to say no. If they stay silent, let it go.

Run this consistently for 30 days before judging it.

See my example

Want the thinking behind it?

Read first

My company does not focus on cold outreach. These scripts are what I would do, after helping a few clients write messages that worked.

I prefer sending personal messages myself or through a VA, rather than the same words to a big list.

This tests whether strangers want your offer, mainly businesses. It is a bonus lane, not one of the four paths.

My 3 plays: Work for Free, Interviews and Direct Offer

Work for Free builds success stories, credibility and connections when you are new.

Interviews help you meet people with bigger audiences. They get content too.

When you share the interview and tag them, their audience discovers you.

Direct Offer tests a clear offer with an attractive guarantee. The offer and guarantee matter more than the wording.

Even an amazing message gets about 5 to 10 replies for every 50 cold messages you send. People who know and trust you reply more.

The 6 building blocks of every message

Introduction & Personalised Connection: introduce yourself and connect through something real. This is the part to personalise the most.

Ask: make your request in one clear sentence.

Context & Details: explain what you want, why and what they can expect.

Credibility: share real achievements that help them trust you.

Acknowledge & Benefit: name their concern and how you address it.

CTA & Sign Off: say how to reply and end warmly.

You can be more direct with someone you know.

A numbers game, played one person at a time

Even a good message may get a no. More personal messages give you more chances for a yes.

Use true facts about them and yourself. The numbers in my examples belong to that time, not your business.

Original examples

Work for Free: the opener a client and I drafted for her free workshop offer (approved clean-up)29 July 2026

Message 1 Hi [Name]! Just wanted to say that I love your content on [their content topic]. Personally, I loved the one you shared about [specific topic] because as a mother and teacher myself, I also believe in [your teaching approach] as I am [your credibility]. Btw, I understand you must be busy, but I am writing to ask if I'm able to help your students study better, be more focused, and [specific outcome], completely for free. In short, as I recently quit or paused my teaching role to pursue my mission of helping students become [dream outcome], I am seeking to get testimonials and feedback before I launch it properly. While I've already done it for my own students and kids to help them become [dream outcome], I'd like to conduct more study skills trainings and workshops with like-minded, aligned educators so I can help while getting better at what I do. Message 2 (after they reply) Great! Here're the details: In short, I'd like to offer to conduct a 30 to 90 minute workshop (I'm flexible with timing) for your students to [dream outcome]. - [Workshop point 1] - [Workshop point 2] - [Workshop point 3] At the same time, I'll share with them [an additional resource]. All the content above is based on combining my 10 years of experience, being a parent, and learning. So I am pretty confident it will help students to [dream outcome]. As mentioned, happy to do it for free, but all I ask is a testimonial or feedback in return. If you feel the above could be useful for your students, happy to jump on a quick 15 to 30 minute chat to discuss further. Would you prefer later this week or next week to meet up at your convenience? Alternatively, happy to connect with your team member to arrange as well.

This is my client's message, not mine, and she stays anonymous. On 19 August 2026 I asked for her spelling to be cleaned and her blanks to be named, keeping her structure and voice, so this is that approved version rather than her raw text.

The end of her first message was cut off in my copy, so Message 1 stops where it does.

The facts in it, like her 10 years of experience, are hers, and yours will be different.

What to notice

She opens with something she genuinely likes about their content, makes one clear free offer, gives her honest reason for doing it, and only shares the details after they reply.

Work for Free sample 1: a finance writer offering free help to a creator (not my words)Date not recorded

Hi ____, I hope this email finds you well. My name is ____, and as a fellow finance and investment enthusiast, I've been enjoying your recent videos. In particular, your review of the best brokerage in Singapore was very helpful for me as I was already considering diversifying my brokers. Thanks to your analysis, I'm now looking at ____ as my preferred broker! As I really enjoy & appreciate the amount of quality content you have created, I'd love to help you reach an even wider audience in the investment and finance space. Personally, I have an extensive experience in this area, having supported other creators like ____ (>4500 Telegram subscribers) and ____ (>30,000 Youtube subscribers), and have even written articles for a large investment education company (7-8 figures) with an email subscriber base of over 25,000. Personally, I was also recently awarded the title of a Top Finance Writer by Medium in 2022. As such, I'm reaching out today to offer my support completely free of charge to potentially start a great relationship together. As my mission is to help impact-driven creators amplify their reach to help even more people, I believe we could work together to achieve great things in the long term. If you're interested, I'd be happy to chat further about how I can help you achieve your goals. Please let me know if this sounds interesting to you, and we can arrange a quick 15-30 minute call with you or your assistant at your convenience. Thanks in advance! Best regards, XXXXX

This sample sits in my playbook, but I did not write it. The names of the writer, the creator, the two other creators and the broker are replaced with blanks.

Its numbers are the writer's own, from the time it was written.

Work for Free sample 2: a food illustrator offering a free feature to a cafe (not my words)Date not recorded

Hi XXX, Pleased to be connected with you! I am ____, a food illustrator & a foodie, and just wanted to say I love your cafe's (pastries & vibes) which is why I am reaching out! I particularly liked (the sheer variety of plant decor) as (they add to the coziness of the cafe). And so, this is why I'll writing to ask if you'd like some support on driving more traffic & therefore sales to your cafe. I'm currently doing a cafe art series where I share cafe stories and illustrate their food, and I would love to also feature you on my Instagram to share your story. So far, I've personally done it for other established cafes like ____, ____ & ____, and I believe this feature is a unique way to attract new customers who enjoy stories and/or art. I'm doing this completely for free, and all I need is about 10-15 mins of your time. Would you be keen to find out more? If you are, happy to chat more to explore I can support you!

This sample sits in my playbook, but I did not write it. The illustrator's name and the three cafes' names are replaced with blanks.

Interviews: my interview ask (full)Date not recorded

Hey XXX, hope all has been well! Just wanted to say I've been following you for the past 6 months on Facebook, and I have picked up so many valuable insights on digital marketing since then. I particularly liked your post on focusing on the strategy you enjoy the most, which really helped me to feel better about not doing 3-day workshops or conducting weekly webinars with the same topic anymore; they were working but I just didn't feel aligned doing them all the time! Anyway, I understand you must be busy, but I'm writing this because I wanted to ask if I could feature you on my interview series? Currently, I have interviewed about 30+ amazing guests including ____ & ____, and we have about 2000+ subscribers so far. Personally, I am doing this because I love that you stand for helping entrepreneurs to design their business around their lives instead of the other way round, and I want to do my part to help aspiring/early stage entrepreneurs to not only make more money, but to be happy & fulfilled too. The interview will just take about 30-45 minutes long, and I'll share with you the questions & further details beforehand as well. If you are keen or would like more details, perhaps you could connect me with your VA to share your convenient timings, or feel free to let me know if you have any questions as well? Either way, thanks so much again, and have a great week ahead!

The two guests I named are replaced with blanks.

Numbers from that time: "the past 6 months", "about 30+ amazing guests" and "about 2000+ subscribers".

What to notice

All 6 building blocks are here in order: the personal connection, the one-sentence ask, the context and details, the credibility, the acknowledgement that they are busy with a short time ask, and a clear way to reply.

Direct Offer: my sample message (full)Date not recorded

Subject Line: Proposal for (Company Name) to (Dream Outcome) (Risk-Free) Hi ____, Pleased to be connected here. My name is Marc and my company specialises in helping coaches, consultants & service providers to grow their business & sales in 90 days or less without running ads & using content. We have been in the space for the past 4 years and have helped our portfolio companies generate ~$5M in total. I am reaching out because as we want to collect even more case studies for a new strategy my clients & I have been using with pretty promising results, I wanted to ask if you'd like us to help you grow your sales & business and you only pay if you see results? For context, this strategy alone has helped us to: 1. Make it VERY easy for potential customers & new people to sign up 2. Generate more subscribers & leads w/o having to create anything yet 3. Lead to more workshop participants, 1:1 calls & clients 4. Gather more data & research of your ideal audience including what challenges they have, goals, etc. 5. Make it extremely easy for your affiliates/referral partners to find new clients for you too 6. Worst case, you add value for your current audience while collecting data about how to serve them better too Some of my clients have generated about 5-figures in less than 2 months, on track to closing a $30K deal, getting more customers/clients, more leads etc (even those who're starting completely from scratch). Anyway, if you'll like, happy to hop on a quick call to share exactly how we do it and you can potentially launch it for your own audience as well (for free). If you are, simply reply "yes" & I'll send you more details. Thanks in advance, and have an amazing week ahead! - Marc

This is a sample of what I would do if I used cold outreach.

Numbers from that time: "the past 4 years", "~$5M", "about 5-figures in less than 2 months" and "a $30K deal". Use only your own numbers that are true today.

What to notice

The offer and the guarantee do the heavy lifting: they only pay if they see results. The reply step is one word, "yes".

A warm Direct Offer: a real WhatsApp message I sent to a partner about their team (full)Date not recorded

Btw, I know it's random right, I was wondering if you'll like me to personally share with you & your team a particular strategy my clients and I have been testing out with pretty promising results! Haha. It's basically to launch a Survey Campaign & with this 1 strategy alone, it has helped us to: 1. Make it VERY easy for potential customers & new people to sign up 2. Generate more subscribers & leads w/o having to create anything yet 3. Lead to more workshop participants, 1:1 calls & clients beause of the way we structured our survey questions 4. Gather more data & research of your ideal audience including what challenges they have, goals, etc. 5. Make it extremely easy for your affiliates/referral partners to find new clients for you too 6. Worse case, you add value for your current audience while collecting data about how to serve them better haha Some of my clients have generated about 5-figures in 2 months, on track to closing a $30K deal, getting more customers/clients, more leads etc (even those who're starting completely from scratch). Anyway, if you'll like, happy to share exactly how we do it and you can potentially launch it for your own audience as well (for free). Doing it just to get more case studies & help more folks! Don't worry about having to "return" anything back haha Lmk if you keen k! :)

I sent this to a partner I already knew, so it skips the introduction.

Numbers from that time: "about 5-figures in 2 months" and "a $30K deal".

Takeaways

Use cold outreach to test an offer, mainly with businesses. It is not your main way to grow.
Ask for a warm introduction when you can.
Choose Work for Free, Interviews or Direct Offer.
Personalise your opening and use only your own true facts.
After 30 days, keep it, tweak it or switch it.

Start today

List five real people or businesses you would like to help. Note one true thing you like about each, then copy Step 1.

AI Implementation Toolkit

Download the toolkit, open ChatGPT, Claude or Gemini, attach or paste the file, then type start. To stop, type save or pause and keep the result.

Download AI Implementation Toolkit (.md)