Audience Accelerator Supporting ToolkitHuman-Sent Testing

Cold Outreach
Scripts

Marc's 3 real cold outreach plays, Work for Free, Interviews, and Direct Offer, with his actual scripts, plus how to run any of them by hand.

01
Use The Correct ToolA Narrow Testing Job

One narrow job: test your offer on strangers.

One clear uncertainty

Learn what strangers really think before you build more.

Keep it separate from your usual system

This is not warm DM sales or a shortcut.

Marc has 3 real plays for this. Pick one to start.
02
Pick One To StartThe 3 Cold Outreach Plays

The 3 cold outreach plays.

Play 1: Work for Free

Best when starting out.

Play 2: Interviews

Marc's own early play.

Play 3: Direct Offer

Test if people want it.

Read the teaching line, then use the real script as your model.
03
Play 1 Of 3Work For Free

Play 1: Work for Free.

The framing

Help for free to get your first foot in the door.

Best for

New coaches, just starting out.

3 real scripts for this play are on the toolkit page.
04
Real ExampleDrafted With A Client, July 2026

A real opener Marc drafted with a client.

"I love your content on [their content topic]."

Message 1

The opener and personal connection.

Message 2

The workshop offer, sent after they reply.

Read both full messages on the toolkit page.
05
2 More SamplesWork For Free

Plus 2 more real Work for Free samples.

Finance creator

Reaching out to a finance YouTuber, for free.

Cafe feature

Reaching out to a cafe owner, for free.

Both full scripts, verbatim, are on the toolkit page.
06
Play 2 Of 3Interviews

Play 2: Interviews.

The framing

Ask to feature someone. Their audience discovers you.

Marc's own history

This helped his brand grow fast, early on.

His real interview-ask script is on the toolkit page.
07
Play 3 Of 3Direct Offer

Play 3: Direct Offer.

Set your expectations

Expect 5 to 10 replies for every 50 messages.

What makes it work

A clear, attractive offer with a strong guarantee.

People are skeptical. Personalised beats spray and pray.
08
Marc's Own NoteAdapt It To Your Business

His company does not focus on cold outreach.

This is a sample

What he would use, adapted to your business.

He prefers personal

Sent by him or a VA, not spray and pray.

Mass email software has its own more direct style. This page stays human-sent.
09
Real ExampleDirect Offer

Proposal for (Company Name) to (Dream Outcome), Risk-Free.

The ask

You only pay if you see results.

The proof

Real clients, real numbers, right in the message.

Read the full script, word for word, on the toolkit page.
10
Turn Any Play Into Real Sends3 Steps

3 steps to run any play by hand.

1. Build your shortlist

5 to 10 real contacts.

2. Personalise every line

Only facts you can verify.

3. Send by hand, then log it

Then apply the 30-day rule.

AI can help you prepare. You make every real move.
11
Step 1 Of 35 To 10 Relevant Contacts

Build a small, relevant shortlist.

What you need

Name, business, source, and a relevance reason.

What to avoid

No scraping, buying, or AI-generated names.

You supply every contact yourself.
12
Step 2 And 3 Of 3Personalise, Then Send

Personalise with real facts, then send by hand.

AI prepares

Organises context, asks questions, sharpens drafts.

You send

Choose contacts, review words, send personally.

Record what happens after every send.
13
Write Your Own, From ScratchThe 6 Building Blocks

The 6 building blocks behind every script.

1Introduction and Connection: say hello, show you know them.
2Ask: one clear ask, in a single sentence.
3Context and Details: explain why, with no confusion.
Use these to write a brand new script yourself.
14
Write Your Own, From ScratchThe 6 Building Blocks

Finish with credibility, benefit, and an easy reply.

4Credibility: share a real result, not just talk.
5Acknowledge and Benefit: name the doubt, then benefit.
6CTA and Sign Off: say how to reply.
All 6, with real examples, are on the toolkit page.
15
Check Before You SendReview One Point At A Time

Every script must be truthful, clear, and easy to decline.

Serves one clear, verified job.
Makes one ask, backed by real proof.
Easy for them to decline.
You wrote and sent it yourself.
Tighten one point, then return it.
16
Your NotesThe 30-Day Rule

Keep words and meaning separate.

Exact languageRecord their exact words.
→
Your interpretationKeep your read separate.
→
One decisionKeep, change, or stop.
Run it for 30 days consistently before you judge it. Then decide: keep it, tweak it, or switch it.
17
Keep The Whole Play In ViewThe Recap

Small, relevant, personal, human-sent.

Pick one play

Whichever fits where you are.

Personalise it

With real, verified facts.

Run it for 30 days

Then keep, tweak, or switch.

3 real plays, 6 real scripts, all from Marc's own playbook.
18
Cold Outreach ScriptsAudience Accelerator

Write and send your first real script now.

audienceaccelerator.marcteo.com/cold-outreach-scripts/19
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